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The title of this post might be surprising to some. As a full-time blogger, it’s unheard of in this day in age to not have an Instagram.
Don’t get me wrong, I love the IG. I get to connect with so many people, get feedback on posts, see what my friends are doing, and share photos in my carefully curated feed.
But somewhere along the line, it all went awry. Next thing I knew, I was obsessively checking this app every five minutes to see how my post was performing, feeling extremely discouraged by the number of likes and comments my post was getting, engaging for hours to get traffic to my Instagram, and dropping my link in like pods so my engagement would increase.
I’d sit for coffee or dinner with fellow bloggers and the algorithm and engagement would dominate the conversation. I was at an event one night and realized I never asked anyone how they were doing or their blog goals for the new year, we were talking about how to be better Instagrammers.
One day, I was sitting on IG going through my followers and deleting spam accounts when I realized, I spend more time on this app than I do on my actual blog. ME. The girl who preaches about how a blog is so much more important than social media because with a blog you own your content. It’s not going anywhere. With social media, you’re a slave to that platform and their rules and regulations. In a snap, Instagram could be gone, and with it your followers, content and everything you’ve worked towards.
I put my phone down that second and sent an email to a web developer about how to improve my blog.
It’s so easy to get caught up on social media that I lost sight of why I actually started my blog. And I let a platform get in the way of that. If I put all the time and energy into the blog that I do into my Instagram – woah. I could take over the blogging world! (Not really, but you know what I mean.)
So in 2019, I’ve been attempting to care less. Yes, I still want a beautiful feed to appeal to brands, but I’m no longer spending hours and hours engaging in others content and cleaning out my followers. What you see is what you get. I was at an event where a group told me I had been killing it on Instagram lately, and my response was that I had kind of given up.
This post isn’t to say I hate Instagram and will never be on it again. You’ll still find me posting twice a day as well as on my Instastories. This post is to remind you, if you’re a blogger or not, that our job is to focus on our blogs and creating good content for our audience. Not about being Instafamous and letting IG rule our lives.